SENIOR UX/UI & GRAPHIC DESIGNER PORTFOLIO / 2026

Thoughtful design. Distinctly human.

I'm Catalina — crafting high-converting email campaigns, responsive landing pages, and digital advertising.

Explore the work
TOOLKIT
  • Figma
  • AI tools
  • Higgsfield

BRANDS I'VE WORKED WITH

Shapermint Bronreal Primefish Sionyx Stories Flooring Custom Gold Grillz

Selected work (03)

A FEW WAYS TO MAKE AN IMPACT
01 — 03 WINNING EMAILS — Email design

Inboxes thatactually convert.

A selection of real campaigns and concepts: welcome flows, launches, reviews and sales for Primefish, Stories Flooring, Goliath and Meche Wellness.

  • 23 campaigns, shipped and tested
  • Modular, mobile-first layouts
  • Concept work for new brands

Real client work · hover to pause

02 — 03 MOTION — UX/UI

Less friction.More flow.

A booking experience for everyday movement. Time, class type and availability come first, so each screen asks for one decision instead of five.

  • Class discovery & booking flow
  • Responsive interface concept
  • Reusable components & interaction states

Illustrative concept · Not client work

03 — 03 OFF HOURS — Ads

Made to stopthe scroll.

A campaign system for a fast-moving feed. Oversized type and a two-colour palette hold one idea together across every placement.

  • Paid social creative direction
  • Square & story format adaptations
  • Message and composition variations

Illustrative concept · Not client work

A preview of the possibilities. These sample projects will be replaced with original work.

WHAT I DESIGN FOR

Every format.One system.

Mobile, desktop, inbox, landing page or paid placement. The idea is designed once and made to fit each surface it has to live on.

MOBILE
DESKTOP
EMAIL
LANDING PAGE
DIGITAL ADS
Catalina Villamil, smiling, wearing a cap and a white shirt
A LITTLE ABOUT MY APPROACH

Good design ismore than agood look.

I'm a Senior UX/UI and Graphic Designer with more than 10 years of experience. For the past five years, I've specialized in email design, connecting strong visual storytelling with clear, conversion-focused experiences.

01

UX/UI design

Thoughtful interfaces. Intuitive journeys.

02

Email design

On-brand emails with a clear sense of purpose.

03

Digital ads

Distinctive creative, built for every placement.

GOOD THINGS START WITH A CONVERSATION

Let's makesomething matter.

For collaborations, projects,
and interesting ideas.

UX/UI / CONCEPT STUDY

Less friction. More flow.

An intuitive booking experience for everyday movement. This is an illustrative project created for this portfolio preview.

motion MAKE SPACE FOR YOURSELF.Your next
good move.

The brief

Help people find a class that fits their day without getting lost in the schedule.

The design approach

A focused discovery flow puts time, class type, and availability first, reducing the decisions on each screen.

  • Class discovery & booking flow
  • Responsive interface concept
  • Reusable components & interaction states

The final case study will feature original work, Catalina's role, process, and verified outcomes.
ADS / CONCEPT STUDY

Made to stop the scroll.

A bold campaign system for life after the everyday. This is an illustrative project created for this portfolio preview.

OUT OF
OFFICE.
INTO LIFE.Take
your
time.

The brief

Build a recognizable visual language that works across a fast-moving social feed.

The design approach

Oversized typography and a punchy two-colour palette create a campaign idea that adapts across placements.

  • Paid social creative direction
  • Square & story format adaptations
  • Message and composition variations

The final case study will feature original work, Catalina's role, process, and verified outcomes.